Recent advancements in lighting and control technologies have allowed for facades to evolve into new interfaces by which information can be displayed - media facades. The sheer size and quantity of available surfaces have the potential to generate a new mass media, by which public space an daily life can be deeply impacted. This past October, the Media Architecture Biennale 2010 that took place at the Künstlerhaus dealt witch the issues and the ramifications of the topic „Urban Media Territories: the re-stratification of urban public spaces through digital media“. Over the past years several structures were built with the capability to dynamically change their appearance through media facades. Yet, most of these facades are limited to visual signals or patterns and are lacking a more complex interaction with their environment. But ever-falling prices of electronics, rapidly growing connectivity and wide-spread use of personal devices, as well as the increasing importance of social media are bound to change that. While carrying great potential, the extended possibilities of interaction also raise many questions. Which contents can be communicated, and how? A new mass medium seems to call for a new „aesthetic of interaction“, but what should it comprise? Are physical and digital public spaces ready to handle such active and direct participation by its „users“? Who gets to define the rules, if necessary, for the framework and practice of such a prominent platform?

Besides the content, such large-scale representations still require the funds and resources only larger companies and organizations are likely to afford. But the wide impact and its effects on public life inevitably raises questions about the legitimacy of such projects and their consequences, as well as the intentions and responsibility of their providers.

The main goals of the Media Architecture Biennale were to explore opportunities and risks of changing the image and perception of urban space; to discuss alternative types and contents of architecture and media by examining current projects; to create a platform where ideas can be exchanged. Hosted by the vienna-based Media Architecture Institute (www.mediaarchitecture.org), the event was curated by board members Oliver Schürer, Vienna University of Technology (architecture); Martin Tomitsch, University of Sydney (IT) and Gernot Tscherteu, realitylab (media design and research).

The Media Architecture Biennale consisted of an exhibition, a conference including lectures and discussions, as well as related workshops. Some of the exhibited projects were discussed at the conference, while some topics of the conference were demonstrated with items on display at the exhibition. Because the complexity of topics involving media architecture, combined with today‘s urban challenges requires an interdisciplinary approach, the Media Architecture Biennale gathered professionals from different areas of expertise such as art, architecture, design, information technology, building services engineering, as well as media and telecommunications, R&D and municipality.

Media density is not congruent with urban density. Moreover it relentlessly expands seamlessly into rural and urban areas. Media Territories describes the effect of independent densities with a surprising variety of stratifications. Features of public space like activism, consumerism, leisure, surveillance, to name just a few of the possible behaviors and plots are increasingly transforming Media Architecture.

The Media Architecture Biennale 2010 will bring together the stakeholders willing to shape the evolution of Media Territories in Architecture, Urbanism, Design, Arts and Economy.

The Biennale involves several events to provide a space for everyone, who is interested in thisfield: a conference (including keynote talks and panel discussions), workshops, and an exhibition. Leading experts from around the world will provide insights into their work, offer workshopsessions, and discuss the future of this rapidly growing field. At the same time the exhibition willfeature interactive installations, light posters, and prototypes showcasing the latest innovations inMedia Architecture technologies.

The Media Architecture Biennale is organized by the Media Architecture Institute, which is aVienna-based organization that has been active in this field since 2006. As co-organizers of thefirst Media Architecture Conference 2007 in London und as curators of the first Media Facadeexhibition and of the accompanying conference of the Media Facade Festival 2008 in Berlin, they contributed to more international awareness of this field. Their blog, media architecture.org, is one of the most complete compilations of media architecture projects available on the web.

'The connection between sustainability and humanity is the key issue', said Zumtobel Group CEO Harald Sommerer. In his opening address to some 200 invited guests from around the world, Zumtobel Group CEO Harald Sommerer explained the aim of the award:

“Offering an award of this kind is a logical consequence of our close involvement with the topics of energy efficiency and sustainability in our core business. Through innovative light sources and control systems we contribute towards greater energy efficiency in professional lighting. With the Zumtobel Group Award, however, we are consciously taking a significant step beyond our business by considering very fundamental questions concerning sustainability and social issues in the areas of architecture and urban planning.”

With the award 2010 Zumtobel shows cities of tomorrow and how our social life and our work life will be: In the category “Built Environment” – which carries a purse of EUR 80,000 – went to the Franco-Brazilian architecture practice TRIPTYQUE, represented in Bregenz by Carolina Bueno, Gregory Bousquet and Olivier Raffaelli, for the project “Harmonia 57” in São Paulo. In his laudation, Lukas Feireiss explained the special features of the project – an architecturally and ecologically pioneering gallery building in São Paulo with an intelligent, green façade: “As its name already indicates, Harmonia 57 is a harmonic hybrid formed from a combination of simultaneously sounded notes, an arrangement of parallel narratives that present a single continuum. The project combines opposites: it is playful and precise, interior and exterior, functional and poetic, sustainable and progressive.”

Ähnlich wie ein Gestaltungsbeirat gibt er mit Kolleginnen und Kollegen Empfehlungen für die Gestaltung mit Licht. Das Gremium ist mit 5 Personen relativ überschaubar. Unter anderem ist Ulrike Brandi auch in dem Board of Lighting Designers from Hamburg.

Therefore at Arnsberg the LEDs are exclusively employed where this technology provides the superior solution. From today's point of view this means primarily for the office, industry and outdoor applications. With the office pendant luminaire Neximo, the industry luminaire Mirona and street and path luminaire Convia, TRILUX is presenting innovations for these specific areas.

Geschickt miteinander kombinierte, verschiedene Lichtlayer ermöglichen ein
mehrschichtiges Raumerlebnis, welches unterschiedliche Anforderungen und Funktionen der Verkaufsraumbeleuchtung berücksichtigt:
Der erste Layer ist die Grundbeleuchtung. In die Decke integrierte, kardanisch
aufgehängte breitstrahlende Strahlerleuchten gewährleisten das Licht zum Sehen.
Engstrahlende Lichtquellen ergänzen die Primärbeleuchtung und gliedern den Raum
optisch in verschiedene, klar definierte Zonen. Die so entstehenden „Lichtinseln“ größerer Helligkeit akzentuieren die Warenpräsentationen im Mittelraum, Grafiken und Mannequins.
 
Eine Lichtebene unmittelbar über der Hängepräsentation garantiert die für eine attraktive Warenpräsentation notwendigen vertikalen Beleuchtungsstärken.
In die Möbel integrierte, dimmbare Leuchtstofflampen mit einer Lichtfarbe von ca. 2.700 bis 3.000 Kelvin und hohen Farbwiedergabeeigenschaften gewährleisten hier eine gleichmäßige und farbgetreue Ausleuchtung von Jacken, Sakkos und Mänteln.

1. Complement traditional TV-based campaigns with online video extensions that expand reach.
2. Engage consumers in less cluttered environments.
3. Develop new accountability models.
4. Enable new massaging and engagement strategies

In the future, when more consumers adopt on-demand services and more programming moves to open distribution through the Internet, online video will evolve into the primary sight, sound and motion marketing solution for marketers.

Luxlumina makes you ready for the Internet TV-Revolution!

"We keep looking for new tools and instruments. Cutting, stacking, tearing, pouring, bending, scratching, melting, moulding, welding and joining constitute a list of actions that is continually developing."
Barow Leibinger