Vienna (lux). Media Architecture is situated at the intersection of physical and digital space. Due to the fast pace of technological innovation, the field is steadily growing and constantly produces new artifacts that can be combined in many ways. Examples for such artifacts are Media Facades, Mobile Applications, Social Media, Location based services, and Urban Screens. The pioneers of this field contributed new components (like advanced pixels) or new forms of interaction and have been able to create entirely new media formats for the urban space. Generally innovation within Media Architecture takes place on different levels: new hardware (like façade systems), new applications (like mobile games) and new architectural forms. One of the biggest innovations lies in the combination of already existing technologies (like LED displays and socialmedia) and in the creation of interfaces between them. The theme for the Media Architecture Biennale 2010 is „Urban Media Territories - the re-stratification of urban public spaces through digital media.“

Media density is not congruent with urban density. Moreover it relentlessly expands seamlessly into rural and urban areas. Media Territories describes the effect of independent densities with a surprising variety of stratifications. Features of public space like activism, consumerism, leisure, surveillance, to name just a few of the possible behaviors and plots are increasingly transforming Media Architecture.

The Media Architecture Biennale 2010 will bring together the stakeholders willing to shape the evolution of Media Territories in Architecture, Urbanism, Design, Arts and Economy.

The Biennale involves several events to provide a space for everyone, who is interested in thisfield: a conference (including keynote talks and panel discussions), workshops, and an exhibition. Leading experts from around the world will provide insights into their work, offer workshopsessions, and discuss the future of this rapidly growing field. At the same time the exhibition willfeature interactive installations, light posters, and prototypes showcasing the latest innovations inMedia Architecture technologies.

The Media Architecture Biennale is organized by the Media Architecture Institute, which is aVienna-based organization that has been active in this field since 2006. As co-organizers of thefirst Media Architecture Conference 2007 in London und as curators of the first Media Facadeexhibition and of the accompanying conference of the Media Facade Festival 2008 in Berlin, they contributed to more international awareness of this field. Their blog, media architecture.org, is one of the most complete compilations of media architecture projects available on the web.

The exhibit will cover a range of about 40 projects, which will be documented or produced in the form of prototypes, models and large-size pictures. Our goal is to present media architecture in an appropriate way. Therefore, we will place an interactive piece of media architecture, the installation „Boxels“, in the center of the exhibit, which will function as a space for artistic projection, as well as a point of information about project details. Visitors can take an iPad-based interactive guide that forms part of the installation, into the exhibition in order to get more detailed descriptions, photos and videos about a project. On display are projects by the following offices:

UNStudio, realities: united, Adam Somlai-Fischer, Asymptote Architecture, Peter Cook, Herzog & de Meuron,Gramazio&Kohler Architecture, ETH Zurich - horao, Lab[au], Traxon e:cue, Zumtobel, Citiled, ag4 /gkd, and many, many more.

MEDIA ARCHITECTURE BIENNALE 2010 is a project by Media Architecture Institute.

Curators: Dr. Gernot Tscherteu, Dr. Martin Tomitsch, Dr. Oliver Schürer in cooperation with:k/haus, WienrealitylabTechnische Universität Wienpartners are:traxon / e:cue (gold partner)Zumtobel (silver partner)Citiledag4 / gkdhorao / eth zuerich supported by:Zentrum fuer Innovation und Technologie Bundesministerium für Unterricht, Kunst und Kultur Wirtschaftskammer Österreich Wien Kultur – Kulturabteilung der Stadt Wiendeparture – Die Kreativagentur der Stadt Wien Impulse der Austria Wirtschaftsservice GmbH Bundesministerium für Wissenschaft und Forschung.